Hispanic Marketing & Public Relations

Understanding And Targeting America"s Largest Minority

Publisher: Poyeen Pub.

Written in English
Cover of: Hispanic Marketing & Public Relations |
Published: Pages: 435 Downloads: 410
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Subjects:

  • Public Relations,
  • Marketing - General,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • United States,
  • Target marketing,
  • Marketing - Research,
  • Consumer behavior,
  • Hispanic American consumers

Edition Notes

ContributionsElena Del Valle (Editor), Elena Del Valle (Editor)
The Physical Object
FormatPaperback
Number of Pages435
ID Numbers
Open LibraryOL8809648M
ISBN 101932534083
ISBN 109781932534085
OCLC/WorldCa62158000

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Hispanic Marketing & Public Relations is a thoughtful and insightful reference tool for anyone contemplating a targeted marketing campaign, or anyone working in a field where results depends on effective communication with people of Hispanic or Latino origin (the terms are used interchangeably throughout the book), and especially people for whom Spanish is their dominant /5(3).

Hispanic Marketing & Public Relations, the first and only book on this topic. Perfect for marketing and public relations professionals and students Perfect for marketing and public relations.

Carolina Ugaz-Moran, a native of Spain raised in South America and the United States with degrees in Hispanic Marketing & Public Relations book and creative writing from the University of Wisconsin, spent ten months spread over 15 years writing Aline and the Blue Bottle, her first book.

The page softcover book published in includes Spanish and Quechua words, a map at the beginning as well as a page of Spells and a. Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority Edited by Elena del Valle (Poyeen Publishing, )* A page book on how to reach U.S.

Hispanics using marketing Hispanic Marketing & Public Relations book public relations tools written by 19 market experts and academics. The Hispanic Marketing & Public relations book was one of more t titles considered for inclusion by Choice editors in Choice reviews about 7, titles a year.

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The new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Hispanic marketing & public relations: understanding and targeting America's largest minority / edited by Elena del Valle ; [foreword by Carlos Santiago].

Format Book Edition 1st ed. Published Boca Raton: Poyeen Pub., c Description xxii, p.: ill. ; 23 cm. Other contributors Valle, Elena del. Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication s: 4.

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Get this from a library. Hispanic marketing & public relations: understanding and targeting America's largest minority.

[Elena del Valle;]. In fact, they are, according to Deborah Charnes Vallejo, managing director of local PR firm Bromley/Manning Selvage and Lee.

Vallejo was recently chosen to. Hispanic Marketing & Public Relations first Hispanic marketing Outstanding Academic Title. Choice magazine selected The Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book Outstanding Academic Title, making it first ever Hispanic marketing title selected for the exclusive list - PR In Hispanic Marketing & Public Relations 19 experts present a snapshot of the state of this market and discuss in detail its varying characteristics.

Find out authoritative and very will be a great reference book for any Hispanic marketer's bookshelf. A great combination of solid statistics and heartfelt essays from a wide.

President of Santa Cruz Communications, Inc. Seasoned Public Relations professional with over 25 years of experience. Co-author of the book Hispanic Marketing & Public Relations. Board member of the Hispanic Public Relations Association, L.A. Chapter (HPRA). Recipient of a Public Relations Society of America PRISM Award and a Latino Marketing.

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Language is not the only barrier. Companies also need to think about how they express their commitment to diversity, their understanding of cultural hybrids, and their willingness to adapt their.

Often confused with Marketing and Advertising, Public Relations keeps public informed. Without information consumers are not able to buy a product.

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Readers will navigate a familiar terrain of cultural dimensions and archetypes but applied to Reviews:. Latino / Hispanic Books. del Valle, Elena, ed. Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.

1st ed. Boca Raton. Hispanic Marketing & Public Relations: Understanding and Targeting America´s Largest Minority (Poyeen Publishing, $)is a must have for marketing professionals and students and profits will benefit HMCA.(10 months ago) Pew Report: A view of the nation’s future through kindergarten demographics (11 months ago) Hispanic Public Relations Association Announces Call-For-Entries for HPRA National Bravo!

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